Vichitra

MyTrend was founded with a vision to redefine the products experience for the modern luxury customer while honoring the essence of Indian tradition. In 2024, Vipul Gupta, a seasoned serial entrepreneur, established MyTrend with a clear mission—to transform the products into a timeless symbol of elegance, empowering women to embrace their heritage with confidence and grace.

Vipul’s journey was inspired by a profound admiration for India’s rich textile heritage and the meticulous artistry behind every products. Observing the decline of authentic, high-quality craftsmanship in the luxury market, he felt a deep responsibility to bridge the gap between tradition and contemporary luxury. This vision gave birth to MyTrend—a brand that seamlessly merges the exceptional skills of Indian artisans with the refined aesthetics of modern consumers.

From our very first collection, MyTrend has been dedicated to offering sarees that tell a story of craftsmanship, culture, and sophistication. Every weave, thread, and embellishment is thoughtfully curated to ensure that our pieces transcend fashion, becoming cherished heirlooms passed down through generations.

At MyTrend, we believe luxury is more than just opulence—it’s about authenticity, superior quality, and a seamless connection between the past and the future. Our legacy is woven into each products we create, making every piece a true celebration of tradition, elegance, and innovation.

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Vichitra

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Vichitra Designer Kurti Collection

Vichitra Designer Kurti Collection

Vichitra Designer Kurti Collection