This Privacy Policy explains how Mytrend (operated by India it solutions PRIVATE LIMITED) collects, stores, and uses your information when you interact with www.mytrend.in (“Website”), purchase our products, or use our services. By accessing the Website or using our Products and Services, you agree to the terms outlined here.

This policy should be read alongside our Terms of Use. Your continued use of our Website and Services signifies your acceptance of both. You confirm that you are at least 18 years old and legally capable of entering into binding contracts.

1. Information We Collect

Depending on your interaction with the Website, we may collect the following information (“Your Information”):

  • Personal Details – Name, phone number, address, email, date of birth, gender, preferred language, and location.
  • Preferences & Behavior – Shopping interests, browsing history, and purchase behavior.
  • Payment Information – PAN, GST number, government-issued ID (if required for compliance).
  • Third-Party Payments – Payment processing is handled by trusted third-party providers. Mytrend does not collect or store payment details unless explicitly authorized by you.

2. How We Use Your Information

We use Your Information for the following purposes:

  • Order Fulfillment & Delivery – To process purchases and manage deliveries.
  • Personalized Shopping Experience – To recommend relevant products and targeted offers.
  • Service Improvements – To analyze, monitor, and enhance our Website and Services.
  • Customer Support – To address complaints, disputes, or inquiries.
  • Research & Development – To enhance products based on user behavior and demographics.
  • Security & Compliance – To safeguard data and meet legal obligations.

Your data is retained only as long as necessary for these purposes.

3. Cookie Policy

We use cookies and similar technologies (e.g., pixels and tags) to enhance your experience. These help us:

  • Authenticate users and ensure security.
  • Improve Website performance and usability.
  • Analyze visitor behavior for research purposes.
  • Deliver targeted ads based on your preferences.

You can manage cookie settings in your browser. However, disabling cookies may affect certain Website features. For third-party cookies (e.g., Google Analytics, Facebook Pixel), please review their respective privacy policies.

4. Your Consent & Control

By using the Website, you consent to our data collection and usage as described. You can:

  • Review, correct, or update your information – Contact us at help@mytrend.in with the subject: “Privacy Policy: Request to Review/Correct/Update Information”.
  • Withdraw consent – Send an email with the subject “Privacy Policy: Withdrawal of Consent” to help@mytrend.in, providing your identification details.

Note: Withdrawing consent may restrict your access to certain services.

5. Information Sharing & Transfers

We may share Your Information in the following cases:

  • With Service Providers & Partners – To enhance user experience.
  • With Legal Authorities – When required for compliance.
  • During Corporate Transactions – In case of mergers, acquisitions, or restructuring.

We implement strong data protection measures when sharing your information.

6. Data Security

We follow industry-standard security protocols (e.g., ISO/IEC 27001) to protect your data. However, no system is 100% secure. In the event of a data breach, we will notify you promptly.

7. Grievance Officer

For privacy-related concerns, contact our Grievance Officer at:
📧 Email: grievance@mytrend.in

8. Policy Updates

Mytrend reserves the right to modify this Privacy Policy at any time. Updates will be posted at:
🔗 www.mytrend.in/privacy-policy

Please review this policy periodically to stay informed. Continued use of our Website and Services indicates your acceptance of any updates.